Wayne Peterman

Content Developer
Independence, Missouri
Joined the R&R Marketing Team in January 2018


Industry Background:
Wayne joins RRMCI with more than twenty-five years of experience in the automotive aftermarket. After a 23-year career with Sears, Wayne made the move to the automotive space, joining Relco Corp/Reliable Automotive where he served the company in multiple roles from 1993-2006, including regional marketing manager, direct marketing division manager, electronic cataloging (insert title), and database marketing manager. Throughout his tenure at Reliable/Relco, Wayne was an integral part of the team responsible for the Sears and Bass Pro automotive catalogs, in addition to the Autowebmerchant.com and ReliableAutomotive.com projects. After 2 years in EC he moved to the new Marketing Department where he was promoted to Database Marketing Manager. Wayne remained in the marketing department until Reliable closed in 2006.

Wayne has also served as marketing manager for Long Motor Corp / LMC Truck (2006-2007), and database & customer service manager for Foster Babcock and Associates from 2008 until retiring in 2017. 

Wayne and his wife Joyce enjoy spending time on their three wooded acres in east Independence with their son Brad and his family. Here he spent most of his time managing the construction of a 36x48 steel pole barn where he and Brad will work on cars and butcher wood.

In addition, Wayne enjoys collecting and playing guitar, working on wood projects, landscaping his property. Wayne also has an 84 Fiero he plans to restore in his shop.