Michael Rao

Senior Consultant
South San Francisco, California
Founded the R&R Marketing Team in May 1979


Industry Background: 
Michael began his career in the automotive aftermarket in 1970 after serving in the military. His decision to reside in Tucson, AZ satisfied an imminent desire to work in the performance industry and he was hired by a hard parts WD with the task of expanding their performance market. This exposure presented him several opportunities in this industry and he accepted a position with Holley Carburetor Co. as one of three “race reps” covering racing events in the southeast, sunbelt, and western United States. In 1974 he joined the partnership of PMI, a manufacturer’s rep agency and that decision brought he and his wife Janet to the San Francisco bay area.

Michael co-founded R&R Marketing Consultants, Inc. with Dick Roy in 1979. With much hard work, innovative thinking, supportive clients and great personnel, the results have brought years of growth, change and expansion resulting in the R&R Marketing Consultants, Inc. of today. Dick Roy retired in 1995, leaving Michael and Janet Rao to carry on the tradition. Their dedication and commitment to excellence has resulted in six, coveted SEMA Rep of the Year Awards, as well as many other prominent industry recognitions including PWA Person of the Year.

Michael is an automotive enthusiast, through and though. He enjoys all forms of motorsports, participating in open track events when time allows. He is an active member of the Nor Cal Shelby Club, the Millbrae Lions Club as well as a supportive member of his wife’s nonprofit, Willows In the Wind.

Industry Awards & Recognitions:
-SEMA 1988, 1995, 2005, 2008, 2012 & 2015 Rep of the Year Award
-PWA Person of the Year

Industry Associations:
-SEMA Member
-Many SEMA Councils and Task Forces
-MRN Member
-CAN Member