KANSAS CITY, MO (April 16, 2024) – Thor’s Lightning, manufacturer of air compressors and air accessories, announced today a new partnership with R&R Marketing Consultants Inc. (RRMCI) that will see the two brands work together in a number of national marketing and sales initiatives in the automotive aftermarket.
“We are very excited to be partnering with such off-road visionaries as Thor’s Lightning,” said Chuck Lenhart, COO, RRMCI. “Thor’s common-sense approach to producing products that do the hard work in the off-road space is a perfect fit for the RRMCI team. We look forward to bringing this brand to the top of the automotive aftermarket space with the support of wholesale distribution and effective marketing to consumers.”
Thor’s Lightning, a leader in 12v air compressors and related accessories will work the RRMCI team throughout North America. Their portable air compressors are tailored for off-road vehicles, inflatables and various adventure sports. Enthusiasts themselves, they have combined portability with power ensuring you do not have to sacrifice performance over convenience. No matter the territory, Thor’s Lighting promises dependable air-up and air-down systems for any adventure.
“At Thor’s Lightning, we believe in the principles of transparency, honesty, and quality,” stated Elias Brown, Owner, Thor’s Lightning. “We conduct our business in alignment with those principles, and we are excited to partner with R&R Marketing because of their reputation and ability to serve our retailer and distributor customer base. We look forward to a long-term relationship with the team at R&R!”
With this new partnership, Thor’s Lightning joins a list of premier automotive aftermarket brands represented by R&R Marketing Consultants Inc. The Kansas City-based firm provides a variety of business services, including prospecting, market strategy & planning, sales calls and pipeline inventory management.