KANSAS CITY, MO (July 13, 2021) – LTA Manufacturing, manufacturer of truck caps, tonneau covers, cargo management solutions and more, announced today a new partnership with R&R Marketing Consultants Inc. (RRMCI). RRMCI will work with LTA Manufacturing and the Mountain Top brand in several national marketing and sales initiatives in the automotive aftermarket.
“We are very excited by the opportunity to work with the LTA Manufacturing Team to launch the Mountain Top brand,” said Rich Butler, CEO, RRMCI. “LTA brings exceptional innovation, quality and value to the marketplace resulting in great value for the consumer and excellent opportunities for the distribution chain.”
Mountain Top, distributed exclusively in North America by LTA Manufacturing is an industry leader in retractable tonneau covers and truck bed accessories. Mountain Top designs and develops genuine products globally with distributors in North America, Europe, Asia and Australia. In North America, Mountain Top has launched the new EVO-M series of all-aluminum retractable tonneau covers. The EVO-M line is designed with quality in mind from initial design to water management, security, accessory tracks, load capacity and more. Currently, the EVO-M line from Mountain Top is offering retractable bed covers for top selling trucks like the Ford F-150, Chevy Silverado/GMC Sierra, Dodge Ram and Toyota Tundra.
"We are truly excited for this new partnership between LTA Manufacturing and R&R Marketing. The R&R Marketing team brings decades of experience and knowledge in the automotive aftermarket that is crucial in our launch of the new Mountain Top brand of retractable bed covers. I have no doubt that with the entire R&R team behind us, the Mountain Top EVO-M will become the number one choice in retractable covers," stated LTA Manufacturing Vice President of Marketing, Jennifer Collins.
With this new partnership, Mountain Top joins a list of premier automotive aftermarket brands represented by R&R Marketing Consultants Inc. The Kansas City-based firm provides a variety of business services, including prospecting, market strategy and planning, sales calls and pipeline inventory management.