KANSAS CITY, MO (April 15, 2021) – R&R Marketing Consultants, Inc., a leader in professional sales and marketing representation in the automotive aftermarket, is pleased to announce the recent hire of Joe Barone as E-Commerce Business Analyst. Barone will join the RRMCI Technology Team.
Barone began his career in the automotive industry in 2012 as a counterman selling automotive parts in his family’s hardware store. His passion for the aftermarket quickly grew as he then moved to Grand Rapids, Michigan in 2015 to work with Auto-Wares. In 2019, Barone transitioned to the performance side of the industry where he worked at Motovicity until its acquisition by Turn 14 in 2020. Since then, Joe has been fine tuning his skills creating data for E-Commerce and ACES and PIES for manufacturers.
“We are very excited to have Joe Barone join our RRMCI Technology Team,” said Rich Butler, CEO, RRMCI. “Barone's experience in data management and content development combined with his automotive background, will help expand the capabilities and bandwidth of our first in class team. RRMCI continues to use technology-based solutions to help our clients and customers leverage modern selling opportunities."
Barone’s passion for data has led to an expanding knowledge base of warehouse distribution, returns and shipping, product photography, products data (ACES and PIES) and E-Commerce.
“I am excited to join the RRMCI Team,” said Barone. “I am looking forward to all the great things we can accomplish together.”
Barone joins RRMCI’s roster of over 15 employees, including executives, consultants, sales and marketing representatives and specialists. The Kansas City, Missouri-based firm provides sales and marketing services for automotive aftermarket brands with a service area covering North America. The RRMCI team has received numerous industry awards for their work, including six SEMA Representative of the Year Awards.